Sandy Kartopawiro

Sandy Kartopawiro is an experienced digital analytics professional with a diverse background in product development, consultancy, and team leadership. As a Co-founder at MetricMavens and SEINō, Sandy oversees product analytics and feature roadmaps. In the role of Digital Analytics Lead at LOAVIES and as a Freelance Digital Analytics Consultant, Sandy has implemented various analytics solutions and provided strategic insights. Previous experience includes serving as a Product Owner and Lead Digital Analyst at Royal Schiphol Group, managing digital analytics strategies and training. With a solid foundation in web analytics, Sandy has worked with notable companies like comScore and Internet Advantage, focusing on driving online sales and optimizing marketing effectiveness through data-driven insights. Technical proficiencies include Google Analytics, Bloomreach, Python, and BigQuery.