Yuan Shi

Yuan Shi has a strong background in digital marketing and sports-related roles.

Starting in 2015, Yuan worked as a Social Media Specialist and Content Contributor for ECOSPORTS and later as a Project Manager Assistant for China Open Promotions Ltd. During this time, Yuan gained experience in social media management, content creation, and event coordination.

In 2018, Yuan joined the University of Leicester as a Student Ambassador and later as a Journalist and Social Media Officer for the Media, Communication, and Sociology Department. In these roles, Yuan organized livestreaming events, conducted interviews, and translated articles to target Chinese students and promote the university.

In 2019, Yuan joined PingPong Digital as a Digital Marketing Executive, where they gained experience in digital marketing strategies and execution.

Yuan continued to build on their marketing skills in 2020 by joining Future Arena as an Account Coordinator Intern, and EMW Sports as a Sales Marketing Manager (Commercial Sports Agent). In these roles, Yuan contributed to business growth, developed sales packages, and presented new business pitches.

Most recently, Yuan joined LOBECO GmbH as a Social Media Assistant and Video Editor, where they are responsible for video content planning, editing, and live broadcast execution for FC Bayern Munich Club's Chinese social media accounts. They also assist in shaping the brand image for FC Bayern in the Asian market and plan localization projects and promotions.

Yuan Shi completed a Master's degree in Media and Advertising from the University of Leicester from 2018 to 2019. Prior to that, from 2014 to 2018, they obtained a Bachelor's Degree in Sport Management from Beijing Sport University.