Devan Desai

Devan Desai has extensive experience in the retail sector, currently serving as a Category Director for Loblaw Companies Limited since September 2008, overseeing a sales portfolio of $220 million in meat, seafood, deli, and HMR, with a track record of achieving 3% annual sales growth. Prior roles at Loblaw include Senior Manager for Control Brand Sourcing and Procurement, where Devan developed sourcing strategies and negotiated vendor contracts, and positions in the Grocery Business Unit, focusing on product assortment and promotional activities. Earlier experience includes working as a Customer Service Representative at Rogers Communications and a Sales Associate at The Home Depot Canada. Devan holds a Business Administration Diploma with a focus on Marketing from Sheridan College.