Lindsay Cook

Vp, Control Brand, Social Media & Loyalty Marketing at Loblaw

Lindsay Cook has extensive work experience in marketing and communications. Lindsay started their career at Loblaw Companies Limited as a Marketing Specialist, focusing on in-store signage and events. Lindsay then became a Project Manager in Store Planning & Pilots before moving up to become a Senior Marketing Manager for Joe Fresh Style and PC Home & Entertainment. In this role, they successfully launched the first-ever Joe Fresh standalone flagship store in Vancouver. Lindsay continued to progress within the company and eventually became the Director of Marketing for Joe Fresh - Home & Entertainment, where they oversaw marketing execution for the Joe Fresh apparel brand as well as the Home, Leisure, and Entertainment business units. Lindsay then capitalized on an opportunity to move to the NYC office as the Senior Director of Global Marketing for Joe Fresh. In this position, they played a transformational role in expanding the brand's visibility and impact on an international basis and developed partnerships in untapped regions like South Korea and the Middle East. Lindsay later returned to the Canadian head office of Joe Fresh as the Vice President of Marketing and Communications, where they championed the reset of the brand's marketing and communication strategy at all levels. Currently, they hold the position of Vice President, Divisional Marketing at Loblaw Companies Limited. In their current role, they oversee teams, programs, and budgets associated with a well-recognized Canadian fashion brand.

Lindsay Cook pursued a Bachelor of Arts (Honours) degree in Political Science and Government from Queen's University from 2002 to 2006.

Links

Org chart

Timeline

  • Vp, Control Brand, Social Media & Loyalty Marketing

    July, 2023 - present

  • Vice President, Divisional Marketing

    December, 2021

  • Senior Director, Global Marketing, Joe Fresh

    April, 2014

  • Director Of Marketing, Joe Fresh - Home & Entertainment

    March, 2011

  • Sr. Marketing Manager, Joe Fresh Style, PC Home & Entertainment

    May, 2009

  • Project Manager, Store Planning & Pilots

    February, 2009

  • Marketing Specialist, In-store Signage & Events

    January, 2007

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