Lucien Lefebvre has extensive experience in the retail sector, having retired as Directeur Principal Mise en Marché from Loblaw Companies Limited in 2010. Lucien's career within Provigo/Loblaw began in January 2007, where Lucien served as Ex. Directeur Principal and has been involved with Provigo since May 2001 as Directeur Principal, focusing on Mise en Marché strategies.