Sarah Powlesland

Senior Manager, Demand Generation at Loblaw Digital

Sarah Powlesland serves as the Senior Manager of Media & Performance Marketing at Loblaw Companies Limited, where responsibilities include managing a significant budget for national portfolio brands and leading a team to develop successful multi-channel campaigns that increased revenue by 22% year-over-year. Previous roles encompass Manager of Media Marketing at Loblaw, where strategic media initiatives were executed, and positions at The Walt Disney Company focused on integrated marketing communications for major parks and resorts. Sarah's extensive experience in marketing and media strategy is supported by a Bachelor of Commerce in Marketing from McGill University and the University of Edinburgh.

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