John Ruiz

John Ruiz is a seasoned sales executive with extensive experience in the beverage industry. Currently serving as the Regional Vice President of Sales at Lobos1707 since March 2022, John manages a skilled sales team and oversees all facets of sales, merchandising, and distributor collaboration across the Western United States. Previously held roles include Owner & President of Flitch & Cackleberry Corporation, Director of Sales for Gérard Bertrand Wines, and various positions at Disaronno International, Young's Market Company, and Southern Wine & Spirits of California, where responsibilities encompassed key account management, sales program development, and overall business strategy across multiple Western states.