Gerard du Plessis

Gerard du Plessis currently serves as the AVP Global Sales at Lobster Ink, overseeing strategic growth and new business development in international markets since December 2023. Prior to this role, Gerard held the position of Marketing Director for Lobster Ink, an Ecolab company, from January 2017 to December 2023, where a growth strategy was developed that led to the acquisition of Lobster Ink by Ecolab and increased the user base by over 125% within 18 months. Gerard's earlier experience includes leadership roles at Quirk, where positions ranged from Managing Director to Strategy Director, managing a large team and driving digital consultancy initiatives for notable clients. Additionally, Gerard served as the Strategic Marketing Manager at Billabong SA, where revenue from corporate partnerships saw significant growth, and has experience in client services and marketing strategy dating back to 2004. Education was completed at Red & Yellow in 2003 with a focus on Marketing and Communications.