Juliana Ribas

Juliana Ribas is a seasoned professional in product marketing and customer loyalty, currently serving as Product Marketing Manager at Localiza&Co since August 2020, where responsibilities include leading the marketing strategy for Zarp Localiza's car rental and sales for app drivers. Previously, Juliana held multiple leadership roles at Localiza&Co, including Customer Loyalty, Experience and Strategic Partnerships Manager and Loyalty & Consumer Insights Leader, focusing on enhancing customer engagement and managing loyalty programs. Prior experience at Rock Content spanned various leadership positions in product and UX research, market intelligence, and marketing analysis. Juliana's academic credentials include an ongoing Executive MBA in Project Management from FGV Educação Executiva and a Bachelor's degree in Business Administration from Universidade Federal de Minas Gerais.