Nayara Ingrid

Nayara Ingrid is a seasoned marketing professional with extensive experience in digital media and performance analysis. Currently serving as an Analista de Mídia e Performance at Localiza since October 2021, Nayara has previously worked at Lápis Raro and Agência Open as an Analista de Mídia and Digital Media Analyst, respectively. Key competencies include the planning and creation of digital campaigns across platforms such as Facebook Ads, Google Ads, and LinkedIn Ads, as well as daily monitoring, investment control, and results optimization. Additional skills involve SEO, A/B testing, and utilizing tools like Google Tag Manager and heat mapping software. Nayara also has a background in marketing management from roles at Mit Car Minas and Buscar ID, along with formative experiences as an intern in public relations and marketing. Nayara holds a postgraduate degree in Digital Marketing and Social Media and a degree in Social Communication with a focus on Public Relations from Centro Universitário de Belo Horizonte.