Asaf Rubin

Asaf is the founder of Localize. He founded the revolutionary home-finding start-up after experiencing the unique frustration that every home hunter faces, how is it that the largest financial decision of one’s life, buying or renting a home, is typically made with the least information? It quickly became the premier home-finding marketplace in Israel before he brought it to the US two years ago.

Prior to Localize, Asaf was on the founding team of Taboola, the world’s largest content discovery platform where he wrote the core matching algorithm that the company has used to generate more than $1b in annual revenues.

Asaf served in the IDF as part of an elite mathematical research unit and subsequently graduated from Technion University’s excellence program.