Jasmina Barshovi

Jasmina Barshovi is a versatile professional with extensive experience in the fashion and beauty industries, currently serving as Chief of Staff and Head of Creative Transformation at Groupe L'OCCITANE since June 2021. Previously held positions include Deputy of the Dean of the Product Design Department at HEAD – Genève and various marketing roles at L’OCCITANE Group and L'Oréal. Jasmina has contributed to product management, marketing strategy, and creative direction for notable brands including Marc Jacobs and Proenza Schouler. In addition to industry roles, Jasmina imparts knowledge as a guest speaker at HEAD - Genève, teaching fashion, jewelry, and accessory design. Educational credentials encompass a Bachelor of Arts in Fashion/Apparel Design and a postgraduate degree in Fashion, Design & Luxury Management, along with training in Aromatherapy and Ayurvedic Medicine.