Vivienne Chen

Vivienne Chen has 23 years of work experience in marketing and brand management. Vivienne started their career as a Marketing Executive at MHD China in 1997 and worked there until 2003. Following that, they worked as a Brand Manager at The Hershey Company from 2003 to 2004. Vivienne then joined Pernod Ricard and worked in various roles including Senior Brand Manager from 2005 to 2007, Marketing Manager from 2008 to 2013, and Associate Marketing Director - Activation from 2014 to 2018. In 2018, they moved on to become the Chief Marketing Officer at JIANGXIAOBAI and the Marketing Director at Loch Lomond Group, where they have been managing brand strategy, marketing, and innovation. Throughout their career, they have demonstrated strong skills in overall brand management, digital marketing, and new product development.

Vivienne Chen completed their education with a Bachelor's degree in Industrial Foreign Trade from Shanghai Jiao Tong University in the years 1993 to 1997. Later, they pursued a Master of Business Administration (MBA) in International Business from Maastricht School of Management from 1999 to 2001. In 2013, Vivienne attended INSEAD to further enhance their skills in Brand Management & Strategy through an Executive Education program.