Loch Lomond Group
Vivienne Chen has 23 years of work experience in marketing and brand management. Vivienne started their career as a Marketing Executive at MHD China in 1997 and worked there until 2003. Following that, they worked as a Brand Manager at The Hershey Company from 2003 to 2004. Vivienne then joined Pernod Ricard and worked in various roles including Senior Brand Manager from 2005 to 2007, Marketing Manager from 2008 to 2013, and Associate Marketing Director - Activation from 2014 to 2018. In 2018, they moved on to become the Chief Marketing Officer at JIANGXIAOBAI and the Marketing Director at Loch Lomond Group, where they have been managing brand strategy, marketing, and innovation. Throughout their career, they have demonstrated strong skills in overall brand management, digital marketing, and new product development.
Vivienne Chen completed their education with a Bachelor's degree in Industrial Foreign Trade from Shanghai Jiao Tong University in the years 1993 to 1997. Later, they pursued a Master of Business Administration (MBA) in International Business from Maastricht School of Management from 1999 to 2001. In 2013, Vivienne attended INSEAD to further enhance their skills in Brand Management & Strategy through an Executive Education program.
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Loch Lomond Group
At Loch Lomond Group, we produce some of the finest Scotch Whisky in the world. But not only are we proud whisky producers, we also pride ourselves on our market leading vodka & gin, with our portfolio of spirits present in over 100 markets across the globe. As well as several high quality blends, amongst our whisky portfolio sits Loch Lomond Single Malt - distilled & matured on the 'Bonnie Bonnie banks of Loch Lomond' - a location so famous for its natural beauty, that even those who've yet to enjoy our whisky already have our name on their lips... Further to this, we produce Glen Scotia – a fine Campbeltown Malt from the Victorian 'Whisky Capital of the World'. Only two distilleries have maintained production from the heady days of Campbeltown whisky of the 1830’s until this day, one of which is Glen Scotia. It's this fact that makes us proud to be a Campbeltown Whisky. Littlemill is a particularly special whisky. Rumoured to be the oldest in the world, the Littlemill Distillery sadly exists no more – it fell silent in 1994 then was destroyed by a fire in 2004 – never to produce a drop again. Happily, the spirit lives on in our highly sought-after Littlemill bottlings. Down to the last precious drops, a sip of this fine whisky is more than just a memorable pleasure, it is a unique & historic experience. The people at Loch Lomond Group are, of course, integral to ensuring the company is a success. Together we possess a wealth of collective knowledge & a lifetime of shared experiences, stemming from several differing disciplines. But ultimately, we all have one goal – to consistently create & produce incredible Scottish spirits.