Fareeha Shah is an experienced product designer with a strong focus on data-driven insights, currently working at LOCUS since January 2024 and previously at Cambridge Systematics, Inc. from February to December 2023. Fareeha has a diverse background in product design, including roles at Vironix Health and Baby Brasa, where contributions involved creating mobile and web applications for patient care and driving end-to-end rebranding efforts. Additionally, Fareeha has played significant roles in educational outreach and content creation at KidSpirit, as well as managing editorial communications in the Karachi Editorial Board. Education includes a Master of Arts in Creative Publishing and Critical Journalism from The New School and a Bachelor of Arts in English Language and Literature from Lahore University of Management Sciences.
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