Doreen Webel

Doreen Webel is a seasoned marketing professional currently serving as the Head of Marketing at LOEB AG since March 2024, where responsibilities include overseeing creative and strategic direction in marketing, branding, and campaigns, while leading a 25+ member team. Previously, Doreen held roles such as Head of Editorial Content & Creative at PKZ Burger-Kehl & Co. AG, managing digital branding and content production, and led editorial efforts for Switzerland's largest fashion and lifestyle magazine. Doreen's extensive experience spans multiple marketing and creative roles at various companies, including CEO & Marketing at HUMANICS, Head of Ecommerce & Digital Marketing at TALLY WEiJL, and Creative and Communications Director at SWAROVSKI. Doreen's educational background includes degrees in International Marketing Management from the University of St.Gallen and Design and Visual Communications from HTWG Hochschule Konstanz.