Samantha McCann

Samantha McCann is an experienced marketing professional with a robust background in B2B channel and alliances marketing. Currently serving as the Head of the MDF Program and EMEA Head of Channel Marketing Programs at Logitech since August 2021, Samantha has previously held significant roles such as Senior Vendor Marketing Manager for Cyber Security at Westcon and Consultant Director of TECH B2B Marketing at Marketing Fusion. With additional expertise garnered from positions at VMware, Microsoft, HP, IBM, and Sybase, Samantha has built a diverse skill set that includes strategic marketing management and brand development. A graduate of Brunel University of London with a BA (Hons) in Business Administration, majoring in Marketing, Samantha's educational foundation complements extensive professional experience across leading technology companies.