Fernanda Kasper MacHado

Fernanda Kasper Machado is a seasoned marketing professional with a robust background in social media management and project coordination. Currently serving as a Senior Marketing Analyst at Lojas Renner S.A. since October 2023, Fernanda previously held significant roles at Aramis as Community Coordinator, overseeing a multidisciplinary team and managing social media strategies, crisis identification, and influencer marketing. Additional experience includes project management at New Vegas and roles in social listening at Paim Comunicação, alongside earlier positions in account management and client assistance at various agencies. Fernanda holds a Bachelor's degree in Advertising from ESPM Escola Superior de Propaganda e Marketing, attained between 2008 and 2012.