Daniel Stracey

Daniel Stracey has a wealth of experience in research and insight roles within various companies. Currently the Head of Insight at London Sport, Daniel leads sector insight to help staff and partners achieve greater impact in line with the company's vision of making London the most active city in the world. In past roles such as Senior Research Strategist & Agile Research Lead at Further and Client Services Manager at Millward Brown, Daniel has managed a variety of research projects for clients including BSkyB, L'Oreal, and Colgate. With a background in psychology and a Master's in Management, Daniel's expertise lies in connecting brands with customers and enhancing research practices to drive better business decision-making.