Lone Beacon
Mike Schaffman has a diverse work experience in the marketing and sales industry. Mike started their career as an Account Manager at Lone Beacon in May 2015, where they were responsible for managing client accounts. In June 2016, they were promoted to the role of Director of Marketing, where they played a crucial role in developing and implementing marketing strategies for the company. In July 2019, they further advanced their career by becoming the Vice President of Sales & Marketing at Lone Beacon, where they oversee the company's marketing and sales initiatives, working closely with elite advisories and financial institutions.
Prior to joining Lone Beacon, Mike worked as a Marketing Strategist at ISN Network in May 2012. Mike provided marketing support to insurance producers and advisors across the country, utilizing their expertise in fixed insurance marketing. Mike'srole was focused on developing marketing strategies and driving sales in the insurance industry.
Throughout their career, Mike has consistently demonstrated strong leadership skills and a deep understanding of marketing and sales techniques. Mike'scontributions have helped their employers achieve their goals and establish strong connections with their target audience.
Mike Schaffman received their Bachelor's degree in Marketing, Media, and Management from Bentley University in 2015. Prior to that, they attended Conard High School from 2007 to 2011. No degree or field of study was specified for their high school education.
Lone Beacon
Lone Beacon is the only full-service sales and marketing organization in America dedicated to the Financial Advisory vertical, and work within every phase of the customer journey, which allows us to better analyze, learn, and execute based on reams of data. Our services include Website Development and associated Content, Digital Marketing, Email Marketing Automation, Data Mining, and Practice Management. Our data scientists have developed proprietary lead scoring algorithms that allow us to be hundreds of times “more predictive” in regard to an individual needing financial advice. Lone Beacon engineers are the creators of “The Eye” dashboard which allows advisories and institutions to see thousands of data points within their marketing ecosystem. There are clients in every corner of the country and all points in-between who have dramatically transformed their production and Assets Under Management as a result of Lone Beacon’s efforts.