Longwoods International
Melissa Luebbe currently serves as the Vice President of Client Development at Longwoods International, a travel and tourism research consultancy. Prior to this role, Melissa held the position of Chief Engagement Officer at Zartico, where strategic use of big data and technology was emphasized. Additional experience includes serving as Client Management Director at O'Keefe Reinhard & Paul, overseeing the Illinois Office of Tourism account, and a notable tenure at Meredith Corporation as Publisher of Midwest Living and National Director of Sales & Marketing. Melissa's early career features roles at Great Lakes of North America and Edelman Public Relations, as well as an editorial position at the University of Illinois at Urbana-Champaign, where foundational skills in communication were developed. Melissa earned a BA in Speech Communication from the University of Illinois at Urbana-Champaign.
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Longwoods International
Established in 1978 as a market research consultancy, Longwoods International has grown into a respected leader within the travel and tourism industry. With offices in Toronto, Ohio, Georgia, Florida, and Wisconsin, Longwoods conducts strategic market research for public- and private-sector clients throughout North America, Europe and the Pacific Rim. Leadership in communications research Longwoods' founder Dr. Bill Siegel made it his mission to develop tools for the market research industry that address the needs of marketers and senior decision-makers. He continues to apply his skills as a scientist to position Longwoods as a leader in communications research with an impeccable reputation for quality and credibility. The depth and breadth of travel industry experience in Longwoods International leadership is further strengthened by destination marketing veterans Amir Eylon and George Zimmermann. These experts have decades of experience in effectively using research to support and meet travel marketing goals. Our leadership is focused on providing our clients with the innovative partnership they need to meet their goals. Our Consultancy Focus The cornerstone for most market research companies is data collection: telephone, mail panel, shopping mall, focus group, and now online interviews. Longwoods, on the other hand, is an added-value consultancy that is independent of fieldwork. We work with major multinational firms to collect the highest quality data using the most appropriate methodology available. We then apply our expertise to move beyond numbers to strategic insight that helps guide clients’ marketplace success. Proven, award-winning methodologies Soundly grounded in scientific principles, our research methodologies have been peer-reviewed, intensely scrutinized by legislators and the media, and critically evaluated by academics and economists. Our scientific integrity has been recognized with numerous Best Practice awards, as well as inv