Cecile Baur Ayed

Cecile Baur Ayed serves as the Chief Operating Officer at Lonsdale Design since January 2024, leading a branding and design agency that has been prominent since 1961, collaborating with renowned brands such as Unilever and Heineken. Prior to this role, Cecile was the Managing Director at Why? Brand Design from October 2018 to December 2023, specializing in consumer branding for multinational companies in Asia. Previous experience includes managing director positions at InProcess, as well as partner and client services roles at SAGUEZ & PARTNERS and Landor, where Cecile managed major accounts for global brands. Educational qualifications include degrees from NEOMA Business School and HEC Paris, along with executive education in management and leadership.