Loob Holding (201001021759 (905529-P)) is a multi-brand food and beverage (F&B) group that originated in Malaysia. We are known for our diverse portfolio of popular brands, particularly in the Southeast Asian market.

Tealive is Southeast Asia's largest lifestyle tea brand currently brewing strong in 650 outlets across three continents. Born in Malaysia in 2017 with a mission is to always bring joyful experiences through tea, it has won the backing of Creador, a leading private equity group with deep market knowledge and operational expertise to help grow world-class businesses.

Tealive now has a variety of beverages, from signature brown sugar pearl milk tea and hand-crafted teas to coffee and smoothies. Already the top-of-mind leader in Malaysia, Tealive is now in Vietnam, Myanmar, Brunei, the Philippines, Cambodia, Mauritius, and Canada. With set plans to continue spreading the “Joy of Tea” through strategic expansion and product innovation, Tealive has its eyes on the world.


Bask bear coffee is Malaysia’s leading and fastest-growing virtual coffee brand with over 100 highly-accessible and convenient locations for contactless delivery and pick-up. Our trail-blazing menu of premium-yet-affordable coffee offers the unique taste of Borneo in our palm-based Sugar Aren, the healthier option with a tinge of caramel.  ​

Inspired by the glory of the Malayan Sun Bear basking in the sun, we are coffee artists creating specialty brews for the connoisseur in you. Savour the moment, the bask bear coffee moment.

Delivery

Food & Beverage

Restaurants

Loob Holding

Bryan Loo

Chee Leng Loo

This department focuses on identifying growth opportunities, building relationships, and driving strategic partnerships to enhance business performance.

Business Development

This department oversees and coordinates various operational activities to ensure efficient functioning and performance across the organization.

Operations Management

This department ensures the quality and compliance of products and services through systematic evaluation and auditing processes.

Quality Assurance

This department is responsible for designing visual content and managing artistic projects to enhance brand communication.

Creative Services

This department is responsible for developing and overseeing brand strategies to enhance brand equity and market presence.

Brand Management

This department manages demand management, fulfillment, and customer service processes.

Loob Holding

Org chart

Teams

Business Development

Operations Management

Quality Assurance

Creative Services

Brand Management

Customer Operations

Offices