Loog Guitars started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company's culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed.

In 2011, the original Loog Guitar launched via Kickstarter, raising $65,618 from people all over the world who believed in the project and wanted to play a part in bringing this idea to life. In 2019 the company ran a new Kickstarter campaign to introduce its current lineup, raising $557,812 and turning Loog into the best-selling guitar ever on Kickstarter.

Loog Guitars is driven by a passion for music and sustainable design. We source our wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations.

We are thrilled and proud to offer you our guitars and we truly hope you’ll love them as much as we do.

Music

Loog Guitars

Rafael Atijas

Eliane Bergazyn

Guzmán Fernández

Brian Gazzotti Deich

Guillermo Larrosa

Stephanie Biscomb

Diego Nodar

The Technology and Development team at Loog Guitars focuses on innovating and integrating digital solutions to enhance the user experience. This includes developing engaging educational games and apps that complement Loog's physical instruments and foster a modern learning environment for aspiring guitarists. The team ensures that technological advancements align with the company's commitment to quality, sustainability, and user-friendly design.

Technology and Development

Leadership Team

Content and Media Team

Technology and Development

About

Team members

Other teams at Loog Guitars

Leadership Team

Content and Media Team