Loog Guitars started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company's culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed.

In 2011, the original Loog Guitar launched via Kickstarter, raising $65,618 from people all over the world who believed in the project and wanted to play a part in bringing this idea to life. In 2019 the company ran a new Kickstarter campaign to introduce its current lineup, raising $557,812 and turning Loog into the best-selling guitar ever on Kickstarter.

Loog Guitars is driven by a passion for music and sustainable design. We source our wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations.

We are thrilled and proud to offer you our guitars and we truly hope you’ll love them as much as we do.

Music

Loog Guitars

Rafael Atijas

Eliane Bergazyn

Guzmán Fernández

Brian Gazzotti Deich

Guillermo Larrosa

Stephanie Biscomb

Diego Nodar

The Leadership Team at Loog Guitars is responsible for setting the strategic direction of the company, overseeing operational efficiency, and ensuring sustainable growth. Comprising key roles such as the Chief Content Officer, Founder & CEO, Chief Growth Officer, and CFO, this team aligns the company’s mission of creating unique, well-designed guitars with financial stewardship and market expansion. They provide the vision and executive decision-making to drive Loog's passion for music and sustainable practices.

Leadership Team

Content and Media Team

Technology and Development

Leadership Team

About

Team members

Other teams at Loog Guitars

Content and Media Team

Technology and Development