Luis Eduardo Figueroa Mejia

Director México at LookApp

Luis Eduardo Figueroa Mejia has worked in various roles in the fields of research and operations management since 2007. From 2007 to 2008, they worked as an Operations Manager at Ipsos, where they were responsible for ensuring the implementation of ISO 9001 and 20252 standards, as well as data confidentiality policies. Luis Eduardo also monitored each of the studies under their care, providing accurate information to clients when requested. In 2008, they worked as a Procesamiento at cico. From 2015 to 2018, they worked as a Consultor - Investigador at Research Management - Free Lance, where they created and implemented research methodologies in the areas of marketing, public opinion, and customer satisfaction. Luis Eduardo also organized and coordinated field studies for research agencies. In 2018, they worked as a Director de proyectos at Consumer & Insights SAS, where they were responsible for directing projects and liaising with clients for briefs, reports, and analysis of results. Lastly, they are currently working as COO and Project Manager at LookApp - Miles de ojos a un clic, where they are responsible for planning and executing commercial and operational strategies for customer activation in the Mexican market, as well as reactivating, growing, and sustaining the application's user community in the country.

Luis Eduardo Figueroa Mejia has a diverse education background. In 2004, they completed a Tecnólogo en Mercadotecnia y Publicidad from Corporación Universitaria UNITEC. In 2007, they obtained a Diplomado Interacción de la logística y el Marketing dentro del SCM from the same institution. In 2013, they completed a Curso de ingles intensivo from EC laguage center - New York. From 2015 to 2021, they obtained a Profesional en Mercadeo from Corporación Universitaria UNITEC. In 2021, they completed a Diplomado en Ecommerce y Posicionamiento en medios digitales from the same institution. In addition, Luis Eduardo Figueroa Mejia has obtained two additional certifications: a Gestión de clientes potenciales from LinkedIn in March 2022 and a Programa de Expansión Internacional - AppsCo & Mintic from Seedstars in December 2019.

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