Miguel Ángel Ródenas

Data Analyst at Lookiero

Miguel Ángel Ródenas has a diverse work experience spanning various roles in data analysis, marketing, and web development. Miguel Ángel is currently working as a Growth Marketing Data Analyst at Lookiero. Prior to that, they worked at Colvin as a Data Analyst, where they performed ETL with DBT and BigQuery, data modeling for data warehouse, and created Looker dashboards.

Before their role at Colvin, Miguel Ángel served as a Professor of Master in Web Analytics and Big Data at Spain Business School. Miguel Ángel also worked at BMIND as a Data Analyst, where they implemented ETL processes for Tableau server, provided and analyzed marketing data via GA API connections, and implemented and developed CRO strategies.

Earlier in their career, Miguel Ángel worked at Launchmetrics as a Digital Analyst & SEO, where they gained experience in digital analytics and search engine optimization. Miguel Ángel also worked as a Digital Marketing Specialist/Frontend Developer at tooltyp, where they created custom WordPress templates, managed paid campaigns with Google AdWords, and implemented tag plans with custom events using JavaScript and Google Tag Manager.

Miguel Ángel started their career as a freelancer, where they worked as a Graphic Designer, Digital Marketer, and Web Developer, creating and implementing new brands, managing Google AdWords campaigns, and designing and developing websites. Miguel Ángel also worked as a Digital Marketing Specialist at Codigonexo, where they served as a project manager for NFC products, designed and created custom templates for WordPress and Joomla, and implemented digital marketing plans.

Additionally, Miguel Ángel gained experience as a Graphic Design Specialist at Gráficas la Paz, where they worked with digital and offset printers and assisted the marketing director. Miguel Ángel also briefly served as a Professor of the course "Marketing for SMEs" at Prisma Asesores.

Miguel Ángel Ródenas has a diverse education history with a focus on data science, marketing, and web design. Miguel Ángel obtained a Bachelor's Degree in Applied Data Science from the Universitat Oberta de Catalunya, which they attended from 2021 to 2027. Prior to that, they completed a Master's Degree in Data Analytics at Ironhack in 2020. In 2019, they participated in the CRO Ignite program at KSchool, specializing in Conversion Optimization within the field of Marketing.

Continuing with their education in Marketing, Miguel Ángel earned a Master's Degree in Web Analytics from KSchool in 2018. During the same year, they also completed a Master's Degree at Branzai, focusing on Branding, Brand Creation, Management, and Activation. In 2017, they further expanded their marketing expertise by completing a course in Usability and User Experience (UX) at IM Digital Business School.

In terms of web design, Miguel Ángel completed a Master's Degree in web design and online tools at Escuela de Diseño Gauss Multimedia in 2015, after obtaining a Licentiate Degree in Marketing/Gestión de marketing, general from Jagiellonian University in 2011. In 2014, they pursued another Master's Degree at Escuela de Diseño Gauss Multimedia, this time in Graphic Design and Preprinting.

Their educational journey began with a degree in Advertising and Public Relations from the Universidad de Málaga in 2011, followed by a Master's Degree in Marketing and Consumer Behavior from the Universidad de Granada in the same year. Miguel Ángel also received a Postgraduate degree in Community Manager and Social Media from Euroinnova in 2011. Additionally, they have a certification from the University of Cambridge, the First Certificate in English.

In terms of additional certifications, Miguel Ángel has obtained the Google Analytics Individual Qualification from Google in June 2021. Miguel Ángel also holds certifications in Fundamentos Adwords and Certificación de Publicidad en Búsquedas from Google AdWords Certified, earned in January 2018.

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