Ata Mehmet

Ata Mehmet is an experienced CRM professional with a strong focus on data-driven marketing strategies and transformation. Currently serving as the Head of CRM at Loop Horizon since June 2022, Ata provides consulting services to global brand clients, specializing in targeted marketing transformation, campaign support, and advanced analytics. Previously, Ata held the role of CRM Transformation Lead and Analytics Product Lead at Sky, overseeing customer marketing planning and data strategy while managing a hybrid team. Experience also includes significant positions at TalkTalk, M&C Saatchi London, Symphony EYC, British Gas, and Carphone Warehouse, demonstrating expertise in multi-channel campaigning, team leadership, and loyalty program development. Ata attained a Bachelor's degree in Business/Managerial Economics from Brunel University of London.