Ana Clara Macedo

Ana Clara Macedo has a diverse work experience spanning several companies and roles. Ana Clara started their career as an intern in TV production for TV INTEGRAÇÃO, AFILIADA REDE GLOBO, where they worked from April 2014 to September 2014. After that, they moved on to Multiplica Propaganda e Marketing, where they served as an intern in Social Media Analysis from September 2014 to February 2015.

In 2016, Ana joined Grupo Voitto as an Inbound Marketing Analyst and worked in this role until May 2017. During their time at Grupo Voitto, they also served as the Head of Marketing from June 2017 to December 2019, responsible for executing the company's inbound marketing strategy and leading a team of five. Ana Clara then transitioned to the role of Head of Strategic Partnerships, where they led a team of seven and focused on expanding the brand's acquisition channels and hosting a web series on growth strategies.

In July 2021, Ana joined Xerpay as a Senior Inbound Marketing Analyst. This role was acquired by Betterfly, and they continued in the same position until September 2021.

Ana's next role was at Betterfly, where they held various positions. From October 2021 to May 2022, they worked as a Senior Inbound Marketing Analyst, creating inbound campaigns and providing sales teams with materials to increase conversion rates. From May 2022 to August 2022, they served as an Inbound Content Manager, responsible for generating leads and qualified opportunities for the sales team through content creation and strategy. Finally, from August 2022 to March 2023, Ana worked as a Global Content Manager, focusing on sustainable traffic and organic lead generation through content creation and distribution strategies.

Most recently, Ana joined Looqbox in April 2023 as a Growth Marketing Specialist, where they continue to utilize their skills and experience to drive the company's growth.

Ana Clara Macedo has an extensive education history. Ana Clara obtained their Bachelor's degree in Social Communication with a focus on Journalism from the Universidade Federal de Uberlândia - UFU, which they completed from 2010 to 2016. Furthermore, Ana Clara pursued a Bachelor's degree in Humanities with a concentration in Communication and Media Studies at the Universidade da Beira Interior from 2012 to 2013.

To further enhance their skills and knowledge, they completed an MBA in Digital Media Communication Management at ESPM Escola Superior de Propaganda e Marketing from 2017 to 2019. More recently, in 2020, Ana Clara attended a bootcamp at Gama Academy, focusing on Growth Hacking.

Ana Clara Macedo also holds various certifications. Ana Clara obtained the Inbound Marketing para Gestores certification from RD University in February 2019. Additionally, they completed the Inbound Certification from HubSpot Academy, the Google Ads: Pesquisa e Display course from GREEKy Cursos, the Mecânica de Geração de Leads and Relacionamento por e-mail certifications from RD University, and the Curso Avançado do Google Analytics from Google, all in 2018.

In 2017, Ana Clara attended the RD Summit 2017 event organized by Resultados Digitais and the RD on the Road Rio de Janeiro event, also organized by Resultados Digitais, in May 2017. Ana Clara obtained the RD Station na Prática certification from Resultados Digitais in July 2016.

Ana Clara Macedo also holds older certifications, such as the Marketing de Conteúdo and Produção de Conteúdo certifications from Rock Content, both obtained in 2016. It's worth mentioning that they also completed the Outbound Marketing & Sales certification from Reev and the Scrum Foundation certification from Grupo Voitto in 2020.

Overall, Ana Clara Macedo has a diverse education history, encompassing journalism, communication and media studies, digital media communication management, and growth hacking. Ana Clara has also obtained several certifications, demonstrating their continuous learning and commitment to professional development.