Samuel Cole

Samuel Cole serves as the Assistant Director of Sales for the London Region at Lore Group, overseeing Sea Containers London and One Hundred Shoreditch since July 2021. Prior experience includes leadership roles such as Assistant Director of Sales for taskforces at Riggs DC and Lyle DC, as well as Senior Sales Manager and Sales Manager positions at AVA Experience and Nobu Hotel London Shoreditch. Samuel's career in hospitality began with Four Seasons Hotels and Resorts, where responsibilities included managing events and services for high-profile clients. Samuel holds a BSc (Hons) in International Hospitality Management from Oxford Brookes University and completed A Levels at Peter Symonds College.