David Greenberg

President & CEO, L'Oréal USA EVP, North America at L'Oreal

David Greenberg was appointed to Group President of Professional Products Division North America in 2017 and will hold direct responsibility for the division’s U.S. and Canada operations and SalonCentric. In this role, Greenberg will continue to grow brand activities across both markets by leveraging SalonCentric and seizing new opportunities to further develop the professional brand portfolio.

Mr. Greenberg joined L'Oréal in 1993 in the L'Oréal Paris (then L'Oréal Haircare) Division as a marketing manager on Studio Line. Mr. Greenberg then held various roles before becoming Vice President of marketing for haircolorants and haircare. During this time, he developed and launched Feria haircolor which helped L'Oréal take leadership in the category.

In 1999, Mr. Greenberg became General Manager, Consumer Products Division, at L'Oréal Mexico. There Mr. Greenberg launched Garnier colorants, skincare and haircare, increasing the business dramatically over four years.

Mr. Greenberg returned to New York at the end of 2003 to become Worldwide General Manager of Matrix in the Professional Products Division. While there, Mr. Greenberg launched Matrix into over 20 countries, including China & the Middle East.

At the end of 2004, Mr. Greenberg became SVP Human Resources for L'Oréal USA. He was named President of Maybelline New York-Garnier in July of 2008. Mr. Greenberg was given responsibility of Essie Cosmetics in 2010.

Mr. Greenberg holds an MBA from NYU Stern and a BA from Lehigh University.



  • President & CEO, L'Oréal USA EVP, North America

    Current role

  • President - Professional Products Division