Bob Machuca

As District Director of Business Assistance, Bob has over 24 years of economic-development experience with the Los Angeles County Economic Development Corporation (LAEDC). Bob’s main mission is to meet with businesses, assess their challenges and leverage a variety of state, county, and local incentive programs to help businesses stay healthy and grow. Bob has been instrumental in the development of the LAEDC’s business-assistance program and has been part of numerous regional economic development teams to assist businesses with the challenges of doing business in Los Angeles County.

Over the years, Bob has been involved in business attraction and retention proposals highlighting County strengths and helping C-level executives make a business case for relocating or retaining their operations in Los Angeles County. Prior to joining the LAEDC, Bob worked for IBM for 16 years gaining valuable experience in marketing and sales working with both large, medium, and small companies. After IBM, Bob worked for a small a high-tech company in the field of metrology (the science of measurements with applications in high-tech industry clusters). The experience working for a small high-tech company has given Bob first-hand insights and passion into what issues and challenges that small businesses have to deal with in the area of sustaining and growing their business.