Sarah Schuler

Sarah Schuler is the Vice President, Game Presentation and Experiential Marketing for the Los Angeles Rams. Sarah has over ten years of experience in event planning and marketing, with a focus on experiential events and brand activation.

Sarah began their career in 2005 as an Account Executive for Legacy Marketing Partners, working on the Pernod Ricard USA account. Sarah was responsible for implementing and executing year-round events and programs for global brands such as Stoli, Jameson, The Glenlivet, Beefeater, Malibu and Chivas Regal. Sarah was also responsible for team management, program recap composition and analysis, and developing brand-specific marketing strategies.

In 2009, Sarah left Legacy Marketing Partners to join the New York Yankees as the Assistant Director of the New Era Pinstripe Bowl. In this role, Sarah was responsible for the strategy and brand activation for the bowl game. Sarah also negotiated contracts with key venues and managed overall budgets, brand assets and inventory.

Sarah’s experience with both sports marketing and event planning make their uniquely qualified for their current role with the Los Angeles Rams. In their current role, Sarah is responsible for overseeing all game presentation and brand experience activities for the Rams. This includes coordinating gameday entertainment, managing sponsorships and premium experiences, and executing special events.

Sarah Schuler has a BS in marketing from Tulane University's A.B. Freeman School of Business.

They work with Amber Williams - Manager, Analytics & Consumer Insights, Marty Turman - VP, Demand Generation & CRM, and Cory Befort - Senior Director, Creative Services. Chadwick Richardson - Director, Game Production, Mary Morales - Coordinator, Brand Experience report to Sarah Schuler. Sarah Schuler reports to Kathryn Kai-ling Frederick, Chief Marketing Officer.