Loss Prevention Research Council (LPRC)
James Martin is a Research Scientist at Loss Prevention Research Council (LPRC), where James assists retailers in better protecting their employees, customers, and assets. Prior to their current role, James worked as a Research Assistant at the University of Florida, specializing in spatial modeling of air pollution and processing environmental data. James holds a Master of Science in Geography from the University of Florida and a Bachelor of Science in Public Health from the University of South Florida. James facilitates collaboration between retailers and solution providers through projects, working groups, and events.
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Loss Prevention Research Council (LPRC)
The Loss Prevention Research Council (LPRC) uses fact-based research to develop crime and loss control solutions that improve the performance of its members and the industry. Today, the LPRC community is made up of over 60 retail members and 70 solution partners. was founded by leading retailers and has conducted over 300 real-world loss prevention research projects. The LPRC members meet monthly by phone, webinar or in-person in 10 ongoing Working Groups & Innovation Chains including product protection, supply chain protection, ORC, violent crime, LP innovation, and data analytics. LPRC PhD level researchers explore, develop, and measure the sales boost, crime and loss reduction, and financial impact of initiatives using scientific methods including: • Randomized field experimentation • Offender, consumer and staff interviews and focus groups • CCTV footage review • Statistical analyses and models • Surveys and focus groups LPRC also conducts proprietary research, training, expert witness and consulting for both members and non-members.