Alejandra Luque

Alejandra Luque is the current Regional Director of Digital Channel at Loto Honduras. Alejandra has over 4 years of experience in the field of marketing, research, and project management.

Alejandra began their career at Lotelhsa - LOTO Honduras in December 2016 as the Digital Marketing Manager. In this role, they were responsible for conducting market research, analyzing competitor data, penetration testing, customer satisfaction surveys, and more. Alejandra also oversaw the digital marketing department, including various digital channels such as social media, point-of-sale displays, SMS campaigns, and more. Additionally, they were responsible for the company's e-commerce platform.

In March 2018, Alejandra was promoted to Research and Development Project Manager. In this role, they led innovation projects, developed new products, and managed brands. Alejandra also created marketing plans, managed budgets, and monitored sales results.

In January 2021, Alejandra was promoted to their current position as Regional Director of Digital Channel at Loto Honduras. In this role, they oversee all digital marketing initiatives for the company across all channels.

Alejandra Luque has a Master Oficial in empresas y tecnologias de la información from Universidad de Cantabria, a Master en Dirección empresarial from Universidad Tecnológica Centroamericana, and an Ingeniero Industrial from Universidad Católica de Honduras 'Nuestra Señora Reina de la Paz'. Alejandra also has certification from 280 Group in Product Management and Product Marketing and from HubSpot in Inbound Marketing.