Julie Mash

VP, US Marketing at Lotus Marketing

With over 22 years of hospitality marketing experience, Julie is a brand, marketing, and digital leader who gets results, as well as a revered coach, mentor, and team leader who leads by example.

She is responsible for planning, developing, and executing integrated full-funnel marketing strategies that drive awareness and increase profitability. Her strengths lie in creating targeted B2B and B2C marketing plans and initiatives comprising digital media, content marketing, search engine optimization, social media, video, photography, and public relations. And the results speak for themselves: significant revenue growth, improved online performance, and increased customer engagement. She is adept at building and cultivating strong partnerships with customers, stakeholders, executives and team members, resulting in successful and productive relationships.

As Senior Marketing Manager for Marriott Hotels, Julie led a team of nine professionals responsible for providing strategic marketing and business support to more than 75 hotels in Northern Mid-America. She also supported a portfolio of hotel accounts where she increased profitability through website content, digital marketing, social media, video, photography, and search engine optimization. Prior to joining Marriott, Julie worked at Hyatt Hotels where she held positions in Pricing, Marketing Operations, and was the on-property Marketing and PR Manager for the Hyatt Regency Huntington Beach Resort and Spa.

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  • VP, US Marketing

    Current role