Blake Harrop

Blake Harrop is an experienced marketing and advertising executive currently serving as President and Managing Director at Wieden + Kennedy since December 2010, where responsibilities include managing the Amsterdam agency and collaborating with Executive Creative Directors for global clients such as Nike, Airbnb, and Samsung. Prior to this role, Blake led Wieden + Kennedy's Tokyo office, successfully rebuilding the business after the 2011 earthquake and expanding into Korea, garnering significant awards including the ACC Grand Prix. Additional experience includes senior roles at Digitas North America, where Blake managed the global Samsung relationship, and Samsung Electronics, where Blake founded the digital marketing team. Blake's earlier career includes a tenure as a Strategy Consultant at IBM Business Consulting Services. Educational qualifications comprise an MBA from INSEAD, Executive Education in Driving Corporate Performance from Harvard Business School, a BA in Japanese from SOAS University of London, and a year abroad at Waseda University focusing on Performing Arts and Literature.