Perla Rodriguez

Perla Rodriguez is a skilled marketing and communications professional with extensive experience in digital marketing and member engagement. Currently serving as a Senior Marketing and Communications Specialist at Louisiana Healthcare Connections since January 2020, Perla leads strategies for digital communications and data-driven marketing campaigns using Salesforce Marketing Cloud. Previous roles include Marketing Communications Specialist and Marketing and Communications Coordinator, focusing on integrated campaigns and product launches to enhance member health outcomes. Perla has also contributed as a Marketing Coordinator for DREAM TEAM OF LA, INC., increasing the client base by 32%, and as a Public Relations Consultant for Line4Line, where media kits were produced to boost brand awareness. Early career experience includes serving as a News Reporter for The Reveille, where Perla generated impactful news coverage for LSU's campus. Perla holds a Bachelor of Arts in Mass Communication/Media Studies from Louisiana State University.