Priscilla Tan Swan Sim

Priscilla Tan Swan Sim has extensive experience in brand and marketing consulting. Priscilla has worked at Louken Group since 2008, starting as a Senior Executive and progressing to roles such as Assistant Manager, Manager, Senior Manager, and currently Director of Brand (Strategy). Their key contributions include sharpening brands and businesses to scale in Asia, developing brand and marketing strategies for companies expanding in Singapore, Indonesia, SE Asia, and/or China, and working with creatives to create a unique brand identity and experience. Prior to Louken Group, Priscilla worked at Hope Singapore as Youth & HopeKids Pastoral Staff, providing pastoral care and mentorship to 100 youths and teaching in weekly leadership meetings. Priscilla also had a brief role at DBS Bank as a Customer Service representative for home loans and credit cards.

Priscilla Tan Swan Sim obtained a Bachelor of Commerce (Marketing & Management) degree from Curtin University from 1999 to 2002. Additionally, they obtained a Practising Management Consultant (PMC) certification from the Singapore Business Advisors and Consultants Council in July 2016.