Benedicte Avrillon

Benedicte Avrillon is an accomplished Senior Marketing Manager at Louvre Hotels Group since December 2017, specializing in global brand management for the Campanile brand. Responsibilities include brand repositioning, BSR program development, and implementing 360° communication strategies. Previously, Benedicte held the position of Senior Client Manager at Landor, managing key international accounts and leading cross-functional teams, with strong expertise in brand positioning and customer journey optimization. Earlier experience encompasses roles at Apple, Burson-Marsteller, and Landor Associates, emphasizing client relationship management and strategic project coordination. Benedicte holds a Double Master's degree in International Business and International Communications from Macquarie University and a Bachelor's degree in International Communications and Business Administration from The American University of Paris.