Astrid B.

Brand Marketing & E-commerce Lead at Love, Bonito

Astrid B. has a diverse work experience in brand marketing and e-commerce. Starting in 2016, they worked as a Client Account Manager at Esuperfund, where they prepared financial reports and implemented Artificial Intelligence on the company's website. In 2018, they became an Associate Project Manager at Sampoerna Kayoe, supervising various projects and analyzing sales performance. Astrid then joined Shopee in 2019 as a Relationship Manager, developing strategic partnerships and creating joint business plans with key brands. Astrid later joined Love, Bonito in 2021 as a Senior Executive, overseeing 360 marketing campaigns and growth marketing channels. In 2022, Astrid worked as a Marketing Manager at TikTok, leading a successful marketing campaign. Currently, they hold the position of Brand Marketing and E-Commerce Lead at Love, Bonito.

Astrid B. received their Bachelor of Commerce (B.Com.) degree in Accounting and Finance from the University of Melbourne, where they studied from 2013 to 2016. Additionally, they obtained certifications in Google Ads Display, Google Ads Search, The Fundamental of Digital Marketing (exact month not provided), and Google Analytics For Power Users in 2020.

Links

Previous companies

Shopee logo
Sampoerna Kayoe logo
TikTok logo

Org chart

Timeline

  • Brand Marketing & E-commerce Lead

    January, 2023 - present

  • Brand Marketing Lead

    June, 2022

  • Sr. Exec (campaign And Growth Marketing)

    July, 2021

  • Sr. Exec (campaign And Performance Marketing)

    January, 2021

View in org chart