Elizabeth McNeal

Account Strategy Director at Love & Company

Elizabeth McNeal has a diverse work experience in various industries. Elizabeth is currently working as an Account Strategy Director at Love & Company, where they lead strategic marketing and sales efforts for senior living communities across the US. Their role involves developing and implementing metrics-based marketing plans, analyzing program results, and making strategic recommendations to exceed occupancy goals.

Prior to that, Elizabeth worked as the Director of Strategic Marketing at Park View Federal Credit Union, where they coordinated marketing efforts, provided leadership to the marketing team, and achieved significant growth in new members, deposits, loans, and overall assets.

Elizabeth also has experience as the Director of Sales and Marketing at Bridgewater Retirement Community, where they built relationships with community stakeholders and achieved record-high occupancy levels through various initiatives, including the launch of a new website.

Elizabeth's previous roles include serving as a Strategic Planning Systems Analyst at Sentara Healthcare, where they supported strategic planning efforts and played a crucial role in expanding outpatient services, and as a Senior Planner at Rockingham Memorial Hospital, where they led strategic planning initiatives and contributed to the development of new healthcare services.

Furthermore, they worked at Rocco Shady Brook Farms as a Cost Accountant/General Ledger Accountant, where they developed cost allocation systems and analyzed plant variances, and at F & M Bank Massanutten as a Bookkeeper/Teller.

Overall, Elizabeth McNeal has a strong background in strategic marketing, sales, and planning roles, with a focus on achieving growth and exceeding goals in various industries, including senior living, finance, healthcare, and agriculture.

Elizabeth McNeal completed their education with a Graduate Degree Certificate in eMarketing from the University of Virginia from 2018 to 2020. Prior to that, they earned a Master of Business Administration (MBA) from Eastern Mennonite University between 2001 and 2003. Elizabeth also holds a Bachelor of Science (BS) in Business Administration with a concentration in Accounting from Bridgewater College, which they obtained from 1995 to 1999. In addition to their formal education, they obtained a certification in digital marketing from Google Garage in January 2023.

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Timeline

  • Account Strategy Director

    November, 2022 - present