Ivaylo Kostadinov

Ivaylo Kostadinov has extensive experience in the field of growth marketing and digital marketing. Ivaylo currently holds the role of Growth Lead / Advisor at loveelectric since December 2021. Prior to this, they worked as a Growth Marketing Manager at Boring Money from September 2020 to November 2022. Ivaylo also served as the Head of Growth at EverUp from September 2020 to July 2022.

Before these roles, Ivaylo held the position of Head of Digital Marketing at Moola., a company that was later acquired by JLT. Ivaylo worked there from April 2017 to April 2020, during which they collaborated with executive management to guide strategic planning across digital and traditional media channels, developed and implemented campaigns to maximize engagement, activation, and retention, and led efforts to enhance communication between stakeholders.

Prior to Moola., Ivaylo worked as the Head of Digital Marketing at Onedox - the Household Dashboard from May 2017 to August 2019. In this role, they managed all growth marketing activities across multiple biddable channels, oversaw digital marketing functions with accountability for user acquisition, activation, and monetization, and conducted modeling and launch campaigns to enhance engagement and reduce cost per acquisition.

Ivaylo also served as the Head of Marketing (contract) at Squirrel Financial Wellbeing, where they partnered with the senior leadership team to develop and implement digital strategies across multiple advertising channels. Ivaylo worked there from an unspecified time in 2016 to 2018.

Furthermore, Ivaylo has experience as a Co-founder of MyFutureNow, where they focused on D2C Growth. The company was later acquired by L&G. Ivaylo held this role from September 2015 to December 2016.

Before that, they were the Co-founder & CEO of iNVEZZ from an unspecified time in 2012 to 2015. In this role, they oversaw operations, managed investor relationships, and developed a high-performance marketing team. Ivaylo also collaborated with the sales unit to convert and retain clients.

Earlier in their career, Ivaylo founded Myclicks, where they created digital marketing strategies for clients and managed relationships with partners including Google, BingAds, and Marin Software. Ivaylo worked there from an unspecified time in 2007 to 2012.

Additionally, Ivaylo worked as an SEO/SEM Consultancy at Cantor Gaming in 2007-2008.

Overall, Ivaylo Kostadinov has gained comprehensive experience in growth marketing, digital marketing, strategic planning, campaign development, stakeholder communication, and team management throughout their career.

Ivaylo Kostadinov's education history is as follows:

In 1995 to 2000, they attended the Computer School Educational Center (UKTC) in Pravetc, where they studied Computer Science.

From 2000 to 2005, Ivaylo Kostadinov pursued a Bachelor of Science (BS) degree in Computer Science at the Technical University Sofia.

In 2018, they attended the Stanford University Graduate School of Business for a short period to study Innovative Marketing for Strategic Advantage.

In 2019, Ivaylo Kostadinov participated in a program at the Harvard Business School Executive Education focused on Competing on Business Analytics and Big Data.

Alongside their formal education, Ivaylo Kostadinov obtained additional certifications. In April 2019, they completed the Managerial Finance certification course at The London School of Economics and Political Science (LSE). In July 2022, they completed the Growth Marketing Programme at Startup Core Strengths.