Loyalty NZ
Brian Ferris has a diverse range of work experience that spans over several companies. Brian has held positions such as Independent Director at the New Zealand Deerstalkers Association Incorporated and Founding Ambassador at meetmagic.org. Brian has also worked at major organizations like Nike, Heineken, British American Tobacco, and the European Central Bank, where they have held roles such as Senior Director of Data and Analytics, Global Enterprise Architect, and Solutions Architect. At each company, they have played a crucial role in implementing new technologies, driving innovation, and improving data analytics capabilities.
Brian Ferris attended Auckland University of Technology from 1986 to 1990 but did not obtain a degree or specify a field of study. Additionally, they obtained a certification as a "Certified Do Gooder" from meetmagic.org in 2023.
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Loyalty NZ
Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it. We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands. LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results. Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.