Bridget L.

Bridget L. has extensive work experience in various marketing roles. Bridget currently works for Loyalty NZ as the Chief Customer & Strategy Officer. Prior to this, they held the position of Chief Customer Officer and Chief Marketing Officer at the same company. Bridget also took a career break in 2018 before joining Loyalty NZ.

Before their time at Loyalty NZ, Bridget worked at Countdown Supermarkets for several years. Bridget held multiple roles there, including General Manager Marketing and Senior Marketing Strategy Manager. Bridget was responsible for developing and executing the brand and marketing strategy, managing the loyalty program, and overseeing various marketing initiatives.

Bridget also has experience in the loyalty program and marketing field from their time at SKYCITY Entertainment Group, where they worked as a Loyalty Project Manager and Loyalty Marketing Manager. Bridget was involved in the launch and management of the Sky City Action loyalty program.

Other roles in Bridget's work history include Marketing Manager at EziBuy, Database Marketing Manager and Product Manager at New Zealand Post, and various marketing positions at Morrison McDougall Marketing and The Marketing Group.

Throughout their career, Bridget has demonstrated strong leadership skills and expertise in customer strategy, marketing planning, loyalty programs, customer analytics, and direct marketing.

Bridget L. obtained a Bachelor of Arts degree in English and Anthropology from Victoria University of Wellington in 1990. Prior to that, they completed their secondary education at Hillcrest High School in Hamilton from 1981 to 1985, earning qualifications such as University Bursary (A), Higher School Certificate, University Entrance, and School Certificate.