Loyalty NZ
David Jeffs has a diverse work experience spanning multiple industries and roles. David started their career as an Account Director at The Leading Edge in 1999. David then moved on to TNS Singapore, where they worked as a Research Director from 2003 to 2010. Following this, they joined Yahoo Asia Pacific as the Head of Insights from 2010 to 2016. From 2016 to 2020, they worked as a Marketing Scientist at Omnicom Media Group. In 2020, they became a Self-Employed Independent Insights and Analytics Consultant before joining Loyalty NZ in 2021. At Loyalty NZ, they held roles as a Strategic Engagement Director and later as a Client Insights Director.
David Jeffs attended The University of Waikato, where they earned a Bachelor of Management Studies (BMS) degree. No further information about their education history is provided.
Loyalty NZ
Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it. We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands. LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results. Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.