Loyalty NZ
Rebecca Brennan has a diverse background in data analysis and customer insights. With experience in companies such as Space NK, Statistics New Zealand, Mitre 10 New Zealand Limited, Loyalty NZ, and WorkSafe New Zealand, Rebecca has worked on a variety of projects ranging from customer insights reviews to leading surveys and analyzing data for the reduction of harm to workers across New Zealand. Rebecca's role has evolved from a Marketing Information Analyst to a Senior Insights Analyst, showcasing their growth and expertise in the field.
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Loyalty NZ
Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it. We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands. LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results. Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members. Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.