Brad Ball

Brad Ball's work experience includes being the President and CEO of LoyaltyMatch Inc., a company they co-founded in 2006. Brad played a key role in developing an enterprise-class SaaS loyalty platform that utilizes AI and machine learning to provide deep customer analytics. Brad also worked as a Sessional Lecturer at Conestoga College starting in 2016, where they taught courses on AI/ML, Data Analysis, and Emerging FinTech services for IT Business Analyst graduate degrees. Prior to that, Brad worked as the Director of Segment Marketing and Go-To-Market Management at Open Text Corporation from 2004 to 2006. Brad was also a Contract VP Marketing at ARISE Technologies Corporation from 2002 to 2004. Additionally, Brad had a significant tenure at Hewlett-Packard from 1993 to 2002, where they held the position of WorldWide Solutions Portfolio Manager-eCRM. In this role, they worked with various companies to develop Ecommerce and CRM infrastructures and business models. Lastly, they served as the Chief Marketing Officer of IntellectMarket, Inc. from 1999 to 2001, where they assisted in obtaining seed financing and played a significant role in developing the company's vision, business strategy, marketing plan, and analyst coverage.

Brad Ball attended McMaster University from 1986 to 1988, where they pursued a Master of Business Administration degree specializing in International Business.