Annika Davidsone

Annika Davidsone has a diverse work experience spanning multiple industries and roles. Annika started their career as the Head of Marketing and Loyal Customer Departments in Latvia for Stockmann. Annika then moved on to become the Marketing Director for the airBaltic loyalty program BalticMiles, where they focused on loyalty marketing strategy and team management. Annika later took on the role of Chief Brand Officer at PINS, where they led a rebranding project and developed the Pins brand. Annika then joined TV3 Group as the Marketing Director, leading the company's transformation and launching a subscription-based service. Most recently, they have been working at Loylogic as the Global Marketing Director, responsible for marketing strategies and operations.

Annika Davidsone obtained a Bachelor's degree in Painting from Universidade do Porto, where they studied from 1999 to 2001. Prior to that, they attended the Art Academy of Latvia from 1998 to 2001 and earned a Bachelor of Arts (BA) degree in Apparel and Textile Marketing Management.