Amy Hanan

Chief Marketing Officer at LRN Corporation

Amy Hanan is the Chief Marketing Officer at LRN Corporation. Amy has over 20 years of experience in marketing, communications, and business development.

Hanen began their career at a boutique communications and marketing agency, Baretz+Brunelle. There, they served as the Chief Digital Officer and was responsible for launching the agency's digital marketing services practice. Amy also acted as the lead strategic digital advisor to CMOs and marketing departments at client accounts, co-designing tech-enabled marketing programs, helping clients create executive committee buy-in for new programs, and educating/training client teams on execution tactics.

In their role at Baretz+Brunelle, Hanan also led business development efforts and client pitches for digital marketing services and acted as key account lead for digital marketing services clients. Amy owned all digital marketing strategy, execution, analysis, and optimization working with a team of in-house and outsourced specialists that embraced the full set of digital tactics and tools. Hanan specialized in client-led programs to consolidate marketing technology stack, streamline marketing operations, and accelerate demand generation.

During their time at Baretz+Brunelle, Hanan implemented HubSpot CRM and the HubSpot marketing platform for 12 clients within 18 months. This included corporate website redesigns, blog migrations, and microsite development for 11 clients.

In July 2018, Hanan left Baretz+Brunelle to take on the role of

Amy Hanan has a BA in English Literature & Creative Writing from Northern Arizona University. Amy also has certification from HubSpot in Hubspot Agency Partner Certification, HubSpot Marketing & Sales Software, HubSpot CMS Certification, and HubSpot Contextual Marketing Certification.

They work with Matt Plass - Global Head of Segments, Aitken Thompson - Chief Legal Officer, and Margaret Sweeney - Chief Human Resources Officer. Amy Hanan reports to Kevin Michielsen, CEO.

Links

Previous companies

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Timeline

  • Chief Marketing Officer

    January, 2021 - present

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