Darren Payton

Darren Payton is a seasoned professional with extensive experience in account management and commercial leadership within the retail and consumer electronics sectors. Currently serving as a Senior Account Manager at LSM Global, Darren previously held notable positions including Commercial Director at Modus Brands and Head of Sales at Reach Robotics. During a significant tenure at CMS Distribution and Widget UK Ltd, Darren advanced from Account Manager to National Account Manager and then to Commercial Manager, managing key relationships with major retailers such as Asda and Sainsbury's. Earlier in the career, Darren developed skills in client services and field marketing at infinite Group and gained foundational retail experience at Currys, progressing through various roles from Sales Consultant to Assistant Manager. This diverse background showcases exceptional capabilities in team leadership, stakeholder management, and strategic sales growth.